Manuel Valdes
Employers on the program
- 2025GoTo Foods1 talk
Appearances by year
- Data + AI Summit
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Jun 9, 2025 | Data + AI Summit 2025 | Data + AI Summit | speaker | Sponsored by: Amperity | Transforming Guest Experiences: GoTo Foods’ Data Journey with Amperity & Databricks as GoTo Foods GoTo Foods, the platform company behind brands like Auntie Anne’s, Cinnabon, Jamba, and more, set out to turn a fragmented data landscape into a…Show lessGoTo Foods, the platform company behind brands like Auntie Anne’s, Cinnabon, Jamba, and more, set out to turn a fragmented data landscape into a high-performance customer intelligence engine. In this session, CTO Manuel Valdes and Director of Marketing Technology Brett Newcome share how they unified data using Databricks Delta Sharing and Amperity’s Customer Data Cloud to speed up time to market. As part of GoTo’s broader strategy to support its brands with shared enterprise tools, the team: - Unified loyalty, catering, and retail data into one customer view - Cut campaign lead times from weeks to hours - Activated audiences in real time without straining engineering - Unlocked new revenue through smarter segmentation and personalization |
Frequent co-speakers
| Speaker | Shared events | Shared talks | Last together |
|---|---|---|---|
| Brett Newcome | 1 | 1 | 2025 |
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.