Manoj Arora

For years, Morgan Stanley Wealth Management's use of Snowflake was focused on analytics and reporting. Following a three-year martech modernization, the team transformed this platform into a foundation for omni-channel activation across its brands: E*TRADE, Morgan Stanley Online and MS@Work. With deep integration into Adobe and other martech platforms, leveraging predictive and generative AI models, the platform now provides data, marketing-accelerated campaign execution, improved targeting precision and increased revenue. Hear how the journey unfolded — and what’s next in the year ahead.

Apache Iceberg is the foundation for open lakehouses, but consistent governance and true interoperability remain a challenge. This dedicated session cuts through the noise to detail Horizon Catalog’s competitive differentiation. Learn how bringing Polaris inside Horizon creates a truly open ecosystem and why our Iceberg REST Catalog supports secure read/write access across engines. We showcase our leadership in extending fine-grained governance, including enforcing row and column policies on external engines like Apache Spark. Snowflake Horizon is the only catalog that is fully interoperable, future-proof beyond Iceberg and offers zero lock-in for your evolving AI workloads.