Maaike van Gemert

We’ve all been there: you deliver a report under tight deadlines, built exactly as requested: filters, KPIs, shiny visuals, you name it. But when you present it, the reaction isn’t what you expected. The stakeholder frowns and says, “This isn’t what I meant..” Sounds familiar? You’re not alone. This mismatch happens all the time. Not because we are doing a bad job, but because we’re often trying to solve the wrong problem. Stakeholders come to us with clear instructions, but unclear intentions. And under pressure, it’s tempting to jump straight into building, without fully understanding what’s truly needed. In this session, we’ll explore the human side of report development. Why stakeholders often think they know what they need (but don’t). And how a simple shift—asking better questions—can make all the difference. After this session, you’ll walk away with actionable insights and practical tips to: ✅ Take control of the intake process and ensure alignment from the start ✅ Master the art of asking the right questions to uncover true business needs ✅ Increase efficiency in the report development process ✅ Build trust and collaboration through curiosity, empathy and active listening ✅ Manage expectations early to avoid surprises and ensure smoother delivery We will give you the tools to bridge the gap, without diving into technical details. No DAX, no semantic models —just the human side of building BI solutions that truly drive impact. Because the real value of a report isn’t in the visuals, it’s in helping people make better decisions. If you've ever built a report that was ignored, misunderstood, or mistrusted — this session will change how you work!