Laura Malins

We've mastered data infrastructure—infinite scale, billions of events, AI at speed. Yet when data breaks, we still ask: What happened? Where? We're trapped in syntax, blind to semantics. This talk introduces semantic context in observability: not "this table is stale," but "47 sales reps can't quote." Discover how context graphs bridge technical signals and business meaning—before the silence becomes costly.

As Fortune Brands Innovations consolidated Snowflake across its subsidiaries, the company needed a seamless solution to integrate data cataloging with security and governance. The ALTR-Alation integration enabled precise data classification, empowering admins with better control while allowing nontechnical users to easily view what's in their data catalog and understand how it's classified, ensuring greater visibility across the organization. This session will explore how this solution — built with ALTR's APIs and Alation's SDK — enhanced FBIN's visibility, compliance and governance, and how as a Snowflake Native App it streamlines deployment for a faster, more efficient rollout.

Speed is essential when it comes to data. But, infrastructure and administrative requirements can limit an enterprise’s ability to get value from data at speed and scale.