Lars de Bruijn

For years, bol.com relied on an internally built event tracking and measurement system. But as data demands scaled, so did operational risk, technical debt, and governance challenges. In this session, learn how bol.com made the strategic shift to RudderStack, replacing their fragile DIY stack with a reliable, scalable, and developer-first event pipeline. You'll hear how they implemented RudderStack across four major platforms, layered in tracking plan enforcement and schema governance, and integrated with their existing batch pipelines. The results? Faster instrumentation, near-zero tracking violations, higher data reliability, and improved developer experience, all while reducing costs. Whether you're operating at scale or looking to future-proof your architecture, this session offers a blueprint for replacing legacy systems with modern, warehouse-native infrastructure that doesn't compromise on flexibility, governance, or trust.