Khaoula Ilaje
Employers on the program
- 2025Kenvue1 talk
Appearances by year
- Snowflake Summit
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Jun 2, 2025 | Snowflake Summit 2025 | Snowflake Summit | speaker | How a Consumer Health Company Uses Snowflake to Optimize Advertising Performance as Kenvue As a global leader in consumer health with iconic brands like Johnson’s Baby and Tylenol, Kenvue taps into Snowflake to fine-tune its media strategy. By…Show lessAs a global leader in consumer health with iconic brands like Johnson’s Baby and Tylenol, Kenvue taps into Snowflake to fine-tune its media strategy. By integrating DMA-level media spend data and advanced machine learning models, Kenvue achieves an unprecedented level of data granularity. This enables more precise allocation of their media budget. The company has realized significant total cost of ownership (TCO) savings by reducing data processing costs and eliminating manual ETL processes through Snowflake data sharing. Moreover, the workload of data engineers has been reduced by 3x, allowing them to focus on advanced analytics and data-driven decision-making. |
Frequent co-speakers
| Speaker | Shared events | Shared talks | Last together |
|---|---|---|---|
| Tatiana Gitsalova | 1 | 1 | 2025 |
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.