Kathleen MacLean

"Every enterprise has customer data. The harder challenge is turning it into value quickly—and using that value to change how the business operates. When Kathleen Maclean joined Dr. Martens, the company was already implementing Amperity. Her challenge was to turn that foundation into measurable business impact without waiting for a years-long transformation. In this fireside chat, Kathleen will share how Dr. Martens took a pragmatic approach to customer data: prioritizing time to value, starting with real business problems, and using early commercial wins to build confidence and momentum. What began with focused use cases has since evolved into something much bigger—rethinking how activation, product, data, and technology organize around a shared understanding of the customer. Attendees will hear candid lessons on what to prioritize, what not to perfect too early, and how to balance governance with experimentation as customer data expands beyond marketing. The result is a practical blueprint for turning trusted customer data from a technology investment into an enterprise capability—and putting the customer at the center of how the business makes decisions."