Julienne Biglin

ZURU (Mini Brands, Snackles, Bunch-O-Balloons, and the latest plush trends) operates at the cutting edge of modern retail by investing in strong data infrastructure and enabling organization-wide intelligence. Teams leverage centralized AI-ready insights across major retailers, to inform fast daily decisions across inventory, marketing, product, and more. Retail-specific semantic modeling creates a trusted foundation for AI workflowsAt the core of ZURU’s retail strategy is Databricks. Clean, real-time data is delivered into Databricks daily via Crisp, and informs Agentic AI workflows across supply chain, sales, and marketing.AI-enabled retail intelligence has been the key for ZURU to scale their multi-category business globally.This session explores how pairing clean, AI-ready data from Crisp with Databricks enables responsive decision-making and supply chain excellence at retail scale.

Crisp streamlines a brand’s data ingestion across 60+ retail sources, to build a foundation of sales and inventory intelligence on Databricks. Data is normalized and analysis-ready, and integrates seamlessly with AI tools - such as Databricks’ Genie and Blueprints. This session will provide an overview of the Crisp retail data platform and how our semantic layer, normalized and harmonized data sets can help drive powerful insights for supply chain, BI/Analytics, and data science teams.