John Bradshaw

In the age of hyper-personalisation, AI-powered tools are reshaping marketing by creating deeply tailored consumer experiences. While these technologies drive engagement and conversions, they also open the door to manipulative tactics, data exploitation, and algorithmic biases that challenge consumer trust and safety. This talk explores the ethical dilemmas surrounding AI-driven marketing strategies, particularly how the line between persuasion and manipulation can blur. We’ll examine real-world examples of hyper-personalisation gone too far, the risks of algorithmic bias, and marketers' responsibilities in ensuring transparency, fairness, and consent. Attendees will leave with actionable insights on fostering ethical AI practices in marketing—balancing innovation with governance to protect consumers and build trust in an increasingly AI-driven world.