Jaemyoun Lee

NEXON operates 40+ live games serving over 1.9 billion users worldwide. To overcome analytics limits at unprecedented scale, we built the gaming industry’s first end-to-end AI automation platform on the AI Data Cloud. Our three-tier architecture empowers nontechnical teams with natural language analytics via Snowflake CoWork, processes unstructured data through Cortex AI Functions for real-time game balancing, and integrates external data using Snowflake Openflow. Cortex Agents now handle 12% of the workforce, delivering 52% productivity gains, 65% faster decision-making and ~220 hours in monthly savings. This session shows how we scaled AI from experimentation to production across our portfolio.

Nexon is always looking to incorporate the latest technologies to build games for its 25M+ active users. To process 45+ billion logs of 100TB+ per day, we leverage new features like Snowpipe Streaming REST API to ingest near real-time data, process it with Snowpark, and deliver value from our data lake with AI. Learn how Nexon engineering works with Snowflake product teams to provide feedback during the entire feature lifecycle to improve the Snowflake platform for our use case and all customers.