Jaclyn Mathai

In a world shaped by data and algorithms, the true differentiator is still the human behind the work, because we believe the most powerful insights come not just from the final product, but from the people who ask the right questions, apply judgment and creativity and offer authentic perspectives al

Every night, audiences make split-second decisions about what to watch. Audience Flow AI helps teams understand why. By connecting minute-by-minute ratings with AI-analyzed video, content segmentation and social reaction, the platform shows what was on when viewership rose, dipped or shifted — across both Disney programming and competitors. Instead of just reporting audience movement, it explains it, giving content teams a clearer view of what held attention, what lost it and what drove conversation.