Ish Singh

In this chalk talk, explore how Amazon teams have scaled their platforms with cellular architectures. Learn how Amazon Prime Video scaled to handle high-profile live events (such as Thursday Night Football, EPL, and more).

In this session for technology executives and engineering leaders, get an exclusive look at how Amazon Ads uses AWS for campaign management, ad serving, ad events, and ad selection. Learn how Amazon Ads uses Amazon ElastiCache to perform 30 million key lookups per second with 500 million distributed keys and how they scale Amazon DynamoDB to prepare for massive traffic spikes on Prime Day.

In this session, learn how to use location capabilities such as tracking, geofencing, routing, map visualization, and geocoding in your serverless applications in a way that is secure, protects the privacy of your users, is scalable, and improves your customer experience. With Amazon Fresh, Amazon’s grocery pickup service, as an example application, discover how to estimate customer arrival...