Felix Baker

Streaming data is hard and costly — that's the default opinion, but it doesn’t have to be.In this session, discover how SEGA simplified complex streaming pipelines and turned them into a competitive edge. SEGA sees over 40,000 events per second. That's no easy task, but enabling personalised gaming experiences for over 50 million gamers drives a huge competitive advantage. If you’re wrestling with streaming challenges, this talk is your next checkpoint.We’ll unpack how Lakeflow Declarative Pipelines helped SEGA, from automated schema evolution and simple data quality management to seamless streaming reliability. Learn how Lakeflow Declarative Pipelines drives value by transforming chaos emeralds into clarity, delivering results for a global gaming powerhouse. We'll step through the architecture, approach and challenges we overcame.Join Craig Porteous, Microsoft MVP from Advancing Analytics, and Felix Baker, Head of Data Services at SEGA Europe, for a fast-paced, hands-on journey into Lakeflow Declarative Pipelines’ unique powers.