Elena Dumitrana

AI-driven automation is changing how we design everything—both digital and physical products. But here’s the challenge: traditional design methods, which mainly focus on functionality, just aren’t enough anymore. As AI gets smarter and starts making decisions on its own, we need a new approach. That’s where Human-Centred Digital comes in. It’s all about designing AI in a way that helps humans, rather than taking over. In this 45-minute session, we’ll explore how data specialists, AI developers and product designers can use Human-Centred Digital principles to create smart, ethical and intuitive AI-powered experiences. By integrating human-centred design (HCD), data-driven UX, and responsible AI frameworks, we can build systems that prioritise users without sacrificing control. Key Takeaways: What is Human-Centred Digital? A design approach that aligns AI automation with human needs, values, and intent. How to Apply Human-Centred Digital in Design: Practical strategies for creating AI-powered products that enhance user control and prioritise human needs over pure functionality. Who may be interested in attending: AI specialists, data engineers, UX designers, product managers, and anyone looking to bridge data, automation, and user experience in the age of AI-driven products. Join me as we uncover how Human-Centered Digital can reshape the future of automation - keeping technology smart, ethical and designed for people first.