Douglas Laney

Increasingly, IT and business executives talk about data as one of their most important assets. But few behave as if it is. Executives report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their data assets. And corporations typically exhibit greater discipline in managing and accounting for their office furniture than their data. In this discussion, Mr. Laney will share insights from his best-selling book, "Infonomics," about how organizations can actually measure and manage data as an actual enterprise asset, and how to capitalize upon data’s unique economic qualities. And he will share real-world stories from his recent book, "Data Juice," about how organizations are squeezing value from data.