Dee Fitzgerald

Join retail, consumer goods, and travel & hospitality leaders for a deep dive into how Databricks’ open, agnostic platform is powering the next era of intelligent commerce single foundation built on a single intelligent platform with elusive enterprise knowledge. From real-time personalization to collaborative supply chains connecting retailers and suppliers, discover how the industry’s most ambitious companies are bringing together structured and unstructured governed data to deploy AI that actually understands their business. This forum explores the imperatives reshaping the industry: demand intelligence, dynamic pricing, retail media monetization and AI-powered employee productivity. Through candid conversations and real-world results, hear directly from leaders already delivering measurable outcomes and leave with a practical playbook for scaling AI across the organization.

Consumer-facing industries are evolving faster than ever — and in today’s competitive landscape, it’s supply chains, not companies, that are truly competing. While data and AI offer huge potential for optimization, many organizations struggle to turn use cases into real business impact. In this session, leaders from retail, consumer goods, travel and hospitality will share how they’re building strong data foundations to unlock AI-driven supply chain optimization. Learn how they're using generative AI to boost productivity, streamline operations and improve insights through better data collaboration.