Deb Lee
Employers on the program
- 2026Entain1 talk
The year around now
Talks in the past 12 months and announced talks ahead, one row per conference, January to December. Hover a mark for the talk.
Appearances by year
- Big Data LDN
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Sep 23, 2026 | Big Data LDN 2026 | Big Data LDN | speaker | A Chatbot on Your Dashboard Won't Save You: Rebuilding BI for AI at Entain as Entain Entain (bwin, Sportingbet, Party Casino, Sportsinteraction) ran its commercial reporting on hundreds of Power BI models. Each one was isolated, rescanning the…Show lessEntain (bwin, Sportingbet, Party Casino, Sportsinteraction) ran its commercial reporting on hundreds of Power BI models. Each one was isolated, rescanning the same tables and carrying its own copy of the KPI logic. Those copies drifted. Deb Lee leads data, AI, and BI engineering for the Americas & Southern Europe commercial business. She'll walk through what it took to pull that logic into AI-ready models in Omni. Results include daily scan volume falling by three quarters, marketers stopping queuing for reports and a DAX team retrained on Omni + git. She'll finish on the harder part: giving people AI they can use without losing control of the definitions. |
Frequent co-speakers
No one else spoke at two or more of the same events.
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.