David Wells

GenAI & machine learning are reshaping industries, driving innovation and redefining business strategies. As organizations embrace these technologies, they face significant challenges in managing AI initiatives effectively, such as balancing innovation with ethical integrity, operational resilience and regulatory compliance. This presentation introduces the Databricks AI Governance Framework (DAGF), a practical framework designed to empower organizations to navigate the complexities of AI. It provides strategies for building scalable, responsible AI programs that deliver measurable value, foster innovation and achieve long-term success. By examining the framework's five foundational pillars — AI organization, ethics, legal and regulatory compliance, transparency and interpretability, AI operations and infrastructure and AI security — this session highlights how AI governance aligns programs with the organization's strategic goals, mitigates risks and builds trust across stakeholders.

Join an exclusive, guided tour of the Snowflake AI Data Cloud and its premier partner ecosystem, tailored for leaders in Media & Entertainment. This immersive experience will take you through five curated stops that showcase the art of the possible—real-world solutions, cutting-edge AI use cases, and data-driven innovations transforming your industry today. Gain direct access to experts, see industry-leading technology in action, and leave with actionable inspiration to accelerate your data strategy. Space is extremely limited—registration is first come, first served. Please note that this experience includes walking between stops; comfortable footwear is recommended. Please note that the Executive Booth Tours are reserved for customers only—we kindly ask our partners not to register.

As identity resolution grows more complex, businesses need flexibility to orchestrate multiple providers for optimal coverage and performance. Learn how Magnite used Narrative’s Snowflake Native App to compose a unified identity supergraph, allowing them to own their identity strategy. This approach enhances first-party data onboarding to maximize addressability and cross-platform measurement while strengthening the entire identity ecosystem — all without moving data outside of Snowflake.