Dan MacDonnell

At Chick-fil-A, hospitality has always started with a warm welcome at the counter. And with a vision to be the world’s most caring company, that care now guides how the brand stewards guest data. Using Databricks and Hightouch, Chick-fil-A is building a secure guest intelligence and activation layer that can understand every visit, order, and interaction while rigorously protecting customer data. This session follows that journey — how the team brings restaurant, app, and loyalty data together in Databricks and uses Hightouch’s Composable CDP to turn trusted insights into more relevant, timely lifecycle programs and offers across channels. Attendees will leave with a vision and reference architecture for caring, data-driven guest marketing on Databricks.

The best hospitality has always been about anticipation— knowing what a guest needs before they ask. AI is now making that possible at scale, but only when it's built on unified, governed data. With customer information still fragmented across legacy systems and siloed tools, most brands can't recognize the same traveler across channels, let alone act on real-time context. The brands pulling ahead are the ones turning data into a moat and AI into a co-pilot for every guest-facing and operational moment. Hear from leading travel and hospitality brands on how they're doing exactly that with Databricks. You’ll leave with practical architectures for transforming fragmented data into anticipatory, human-centered experiences.