Cleber De Lima

Betsson Group run Multiple brands across over 30 markets, Processing almost 1 billion transactions every day. Our challenge was to decentralize and scale our Data & AI capabilities, while keeping self-service consistent, trusted and governed, modernising how users interact with Data. Our stakeholders no longer want another dashboard — they expect a personal assistant to provide them the exact information they need at that very moment to make a decision. This session is about how we are Transforming our capabilities towards a full self-service Analytics Model assisted by AI , with the semantic layer as the cornerstone. I’ll cover the capabilities we decided a semantic layer needed to integrate into our AI ecosystem, the trade-offs that shaped our selection of Honeydew, and the critical place of AI in accelerating the work itself.