Catalina Toba

As a leading personalized product retailer, Shutterfly needed a modern, secure, and performant data foundation to power GenAI-driven customer experiences. However, their existing stack was creating roadblocks in performance, governance, and machine learning scalability. In partnership with Impetus, Shutterfly embarked on a multi-phase migration to Databricks Unity Catalog. This transformation not only accelerated Shutterfly’s ability to provide AI-driven personalization at scale but also improved governance, reduced operational overhead, and laid a scalable foundation for GenAI innovation. Join experts from Databricks, Impetus, and Shutterfly to discover how this collaboration enabled faster data-driven decision-making, simplified compliance, and unlocked the agility needed to meet evolving customer demands in the GenAI era. Learn from their journey and take away best practices for your own modernization efforts.