Cary Wakefield

Sustainable growth starts with the people who already believe in your mission. Working in partnership with Women in Data®, Ovarian Cancer Action and Kubrick developed a donor segmentation framework that moved beyond donation totals to understand supporter behaviour through recency, frequency and value analysis. The project combined data quality assessment, behavioural analytics and bespoke visualisations to reveal where donor value is concentrated and create a foundation for more targeted, high-impact engagement strategies. This session will explore how data can help organisations deepen relationships with existing supporters, increase lifetime value and build stronger foundations for long-term growth. This powerful case study is a data-for-good story that invites honest conversation around the challenges of fundraising and the importance of data in creating meaningful interactions. Powered by: Women in Data®