Barry McCardel

Context management bridges the gap between evolving business logic and real-time answers. Keeping that layer fresh is what makes AI reliable at scale. Hex and Ramp explore what managing context looks like in an AI-driven world. Ramp will share how they build and maintain their context layer using Context Studio and CLI, turning data from something analysts produce into something everyone can access. You'll leave with a framework for treating context as a living system that gets more reliable with every interaction.

If you're a data leader, you've probably been asked: How do we measure our ROI? If you're seeking an answer ... it's complicated. But some are succeeding. With a new approach to team, measurement and tooling, the NBA has evolved their data org from a cost center to a strategic business partner. We'll explore how the NBA and other Hex customers are revolutionizing the data field, evolving their understanding of AI, and taking a practical approach that delivers business value. This session will provide honest, actionable insights including how the NBA identifies future stars, forecasts fan engagement and even uses in-game events to understand viewership and make real-time decisions.