Bala Rajagopal

AI in media: what’s hype and what’s really possible? Join us at the Media & Advertising Industry Forum to learn how industry leaders are unlocking the full potential of AI, launching production grade solutions that achieve real business outcomes. Hear from leaders across Media, Advertising, Gaming and Sports to learn how Databricks solutions are helping them drive value from maximizing advertising ROI to unlocking real time hyper personalization and superior audience experience. Discover how data and AI will continue to shape the future of audience and fan engagement, ad monetization and content production.

Join us at the Media & Advertising Forum to explore how data and AI are transforming media and advertising from content to creative and identity to outcomes. Featuring innovators from leading agencies, platforms, streamers and ad tech — plus exciting announcements from Databricks — this session delivers must-have insights for industry leaders and change agents. What to expect: - Business imperatives: Learn how media and advertising organizations navigate and grow through secular change leveraging Data + AI. Databricks leaders and customers will share how data intelligence is powering the next wave of innovation - Future trends in Media & Advertising: Learn how data + AI will continue to shape the future of monetization, real-time personalization and intelligent storytelling - Customer success stories: Discover how top media and advertising companies are using data intelligence to unlock new creative potential, increase agility and grow revenue