Anna Krayn

Master Data Management (MDM) is the foundation of a successful enterprise data strategy — delivering consistency, accuracy and trust across all systems that depend on reliable data. But how can organizations integrate trusted third-party data to enhance their MDM frameworks? How can they ensure that this master data is securely and efficiently shared across internal platforms and external ecosystems? This session explores how Dun & Bradstreet’s pre-mastered data serves as a single source of truth for customers, suppliers and vendors — reducing duplication and driving alignment across enterprise systems. With Delta Sharing, organizations can natively ingest Dun & Bradstreet data into their Databricks environment and establish a scalable, interoperable MDM framework. Delta Sharing also enables secure, real-time distribution of master data across the enterprise ensuring that every system operates from a consistent and trusted foundation.