Andy Fletcher

Liverpool FC has built one of the most engaged fanbases in world sport, but staying close to a global audience across every time zone depends on pace as much as storytelling. When the content is ready, it needs to reach fans immediately: same night, not same week. That pace is underpinned by infrastructure most fans never see. LFC's approach to data keeps decades’ worth of archive and live match footage instantly retrievable, so match content can move from pitch to LFC TV and global fan channels without delay. Having predictable data infrastructure economics mean the club can keep focusing on winning over new fans across markets and platforms, without storage costs or technical friction dictating what gets made. Andy Fletcher, VP of Innovation and Digital Products at LFC, will walk through how data infrastructure underpins the club's entire content operation — then connect it to a bigger shift to generate AI ROI which is AI Storagemaxxing: the discipline of extracting maximum value from every piece of content an organisation holds, rather than paying a premium to keep it all close, or being forced to use proprietary systems because they were not built on open standards. You will learn: Data is helping LFC find new heights in fan engagement. Tips to get the environment right looks like in practice, at the scale of one of the world's biggest football clubs How to assess whether your own AI or content infrastructure is pipeline-ready, tamper-proof, cost-predictable, portable…