Andy Cabirdassou

This session offers a strategic vision for marketing by 2027, helping businesses prepare effective strategies for 2026. It highlights key technological shifts marketers must understand to stay competitive. Seven major trends are covered: social platforms evolving into entertainment hubs; browsers transforming into AI concierges; AI dominating the middle funnel, requiring brands to own both ends; B2C marketing adopting B2B tactics to appeal to humans and AI; blockchain resurging for luxury verification; the rise of 'Voice-to-Vision' interfaces; and gaming becoming central to AI-driven emotional connections. To address these shifts, proposed strategies include: shifting social content toward entertainment and using AI for creation; optimizing for AI discoverability through Agent Experience Optimization (AEO); launching brand campaigns designed for AI recognition; targeting both human and AI audiences; leveraging blockchain for exclusive offers; preparing for voice-input/image-output user journeys; and treating gaming as a core marketing channel. Attendees will gain actionable insights to adapt their strategies, optimize for AI-first interactions, and leverage emerging technologies to thrive in the evolving marketing landscape.