Andreas Maier

Lakeflow Connect enables you to easily and efficiently ingest data from enterprise applications like Salesforce, ServiceNow, Google Analytics, SharePoint, NetSuite, Dynamics 365 and more. In this session, we’ll dive deep on using connectors for the most popular SaaS applications, reviewing common use cases such as analyzing consumer behavior, predicting churn and centralizing HR analytics. You'll also hear from an early customer about how Lakeflow Connect helped unify their customer data to drive an improved automotive experience. We’ll wrap up with a Q&A so you have the opportunity to learn from our experts.

The Databricks Data Intelligence Platform and Lakeflow Connect have transformed how Porsche manages and uses its customer data. By opting to use Lakeflow Connect instead of building a custom solution, the company has reaped the benefits of both operational efficiency and cost management. Internally, teams at Porsche now spend less time managing data integration processes. “Lakeflow Connect has enabled our dedicated CRM and Data Science teams to be more productive as they can now focus on their core work to help innovate, instead of spending valuable time on the data ingestion integration with Salesforce,” says Gruber. This shift in focus is aligned with broader industry trends, where automotive companies are redirecting significant portions of their IT budgets toward customer experience innovations and digital transformation initiatives. This story was also shared as part of a Databricks Success Story — Elise Georis, Giselle Goicochea.