Amlan Maitra

Consumer industries are being transformed by AI as physical and digital experiences converge. In this flagship session for retail, travel, restaurants and consumer goods attendees at Data + AI Summit, Databricks and a panel of industry leaders will explore how real-time data and machine learning are enabling brands to gain deeper consumer insights, personalize interactions and move closer to true 1:1 marketing. From AI agents shopping on behalf of consumers to consumer-centric supply chains, discover how the most innovative companies will use AI to reshape customer relationships and drive growth in an increasingly connected world.

In this session, we take you inside a new kind of data foundation—one that moves beyond traditional tables and metrics to create meaning. We’ll explore how turning metadata into a system of understanding, not just record-keeping, can unlock powerful agentic workflows. You’ll see how business terms like "cost variance" or "lead time" become executable, traceable, and reusable assets that guide AI agents, ensure consistency, and restore trust across decentralized teams. Drawing on real challenges from the CPG world, we’ll walk through how companies are moving from governance battles to collaborative ownership, from static reports to living data definitions, and from disconnected data to decisions that act with confidence and speed. The future of AI isn't just about smarter models—it’s about smarter context. This is your roadmap for transforming your data foundation into a shared language between people and machines.