Alfredo Colas

In today's rapidly evolving digital landscape, organizations must prioritize robust data architectures and AI strategies to remain competitive. In this session, we will explore how Procter & Gamble (P&G) has embarked on a transformative journey to digitize its operations via scalable data, analytics and AI platforms, establishing a strong foundation for data-driven decision-making and the emergence of agentic AI.Join us as we delve into the comprehensive architecture and platform initiatives undertaken at P&G to create scalable and agile data platforms unleashing BI/AI value. We will discuss our approach to implementing data governance and semantics, ensuring data integrity and accessibility across the organization. By leveraging advanced analytics and Business Intelligence (BI) tools, we will illustrate how P&G harnesses data to generate actionable insights at scale, all while maintaining security and speed.