Ajay Singh

Why do 95% of GenAI projects fail to reach production? Because an LLM without enterprise context is “brain-dead,” a powerful engine with no nervous system to connect it to business data. This explores why context engineering is the missing link, how Knowledge Graphs power GraphRAG to improve accuracy up to 3x, and how Prospa, Australia’s leading online business lender, cut loan approval times from 48 hours to 2 using this approach.

Experience the 2026 Snowflake Startup Challenge Finale, held during Snowflake Dev Day in San Francisco. This annual competition draws hundreds of early-stage startups Powered by Snowflake, all vying to fuel AI innovation, gain global exposure and compete for up to $1 million in investments from Snowflake Ventures. Now in its sixth year, the Snowflake Startup Challenge — sponsored in partnership with the New York Stock Exchange — continues to spotlight and invest in the most innovative startups building on Snowflake. Join us as the top three finalists present their groundbreaking AI-driven solutions to an expert panel of judges, leading to the exciting announcement of this year’s grand prize winner.